Audit
A fixed-fee, fixed-scope diagnostic of your search, nurture, ABM and martech stack, run inside the tools you already have. You leave with a ranked roadmap: which moves pay off biggest, in what order. And no obligation to build a thing after.
Fewer Tools. More Pipeline.
Nodepath is a specialist studio that turns a tangled marketing stack into one connected system — so every channel pulls buyers toward pipeline instead of leaking it.
Shift.
Buyers now research in AI answer engines before they ever reach a vendor's site — and a quarter of traditional search volume is projected to follow by 2026.
Sprawl.
Tool counts ballooned, nobody checked for overlap, and now finance is cutting. Half the funded stack sits idle — fragmented tools, fragmented data, fuzzy reporting.
Leak.
Disconnected channels leak buyers on the way to pipeline. The playbook that worked in 2022 has quietly stopped working.
One System. Not Five Projects.
You don't need another tool.
You don't need five disconnected projects.
You don't need a report that can't name its pipeline number.
You need one connected system — discoverability feeds nurture, nurture feeds account engagement, and the stack carries the data underneath all of it.
25%
Projected drop in traditional search volume by 2026 as queries move to AI assistants.
Source · GartnerHALF.
Share of B2B buyers now using AI tools to research vendors before they ever talk to sales.
Source · Forrester49%
Share of martech tools that actually get used — the whole stack funded, half of it running.
Source · Gartner62%
Share of B2B teams planning to cut tool count in the next year. Consolidation is already here.
Source · Martech AllianceFour Services, One Engine.
Stack Design
Audit the stack in place, grade how well it's used, then bolt on the cost-effective tools that make it work harder.
Search and GEO
Get found by people and by AI answer engines — structured, citable content that earns the recommendation, not just the ranking.
Email Nurture
Warm demand with sequences that move accounts forward — not a drip that just fills an inbox.
ABM Experiences
Guide named accounts through personalized journeys built for the whole buying committee.
Measure Twice. Build Once. Tune as You Go.
Build
Build what the audit recommends, or get more out of the tools you already own. Stack Design. Search and GEO. Email Nurture. ABM Experiences. Order them however makes sense for you.
Run
A monthly retainer keeps the system tuned. Fresh GEO content, nurtures tested, AI citation share watched, every report tied back to pipeline. Not a set-and-forget dashboard.
Fluent in the Stack Already in Place.
salesforce
HubSpot
SemrushMOZ
Screaming Frog
Google Analytics
Looker Studio
HotjarClarity
Airtable
ClaudeTools we've worked in on past builds. We work inside whatever you already run.
The Window Is Open. And Closing.
When an AI answer engine starts trusting a source, it keeps recommending it — and rivals spend months trying to take that spot. Moving first in 2026 builds a lead that's hard to catch. Most mid-market teams haven't started. That's the opening.
16%
Only 16% of brands track how they show up in AI search. The other 84% are flying blind, and that's the opening.
Source · McKinsey≤5 TOOLS
Teams running five or fewer core tools get about 23% more pipeline per marketer than teams juggling ten or more.
Source · ForresterBook the Audit.
A fixed-fee read of your search, nurture and ABM stack. Each recommended move scored on effort versus pipeline impact. Not ready yet? Drop us a line.
